Completed Film

We have had problems burning a disc of the completed film. We have managed to get the film on YouTube however and you can find the finished music video below. Thank you

Our Final Piece

Evaluation Question 1 - In what way does your media product use, develop or challenge forms and conventions of real media products?

There are two main sections of music video; these are narrative and visual, the visual side is the video itself and the narrative side is the song’s lyrics and meanings. 

Our music video plays out parts of the story of the song, this can help in assisting the audience in understanding the songs meaning, and this was the effect we were going for.

The lighting featured in our video, reflects the feel of the video, for example if our lighting is dark, it represents the characters feelings. This is a usual convention of a music video.

A music video editing is different to a films editing, as music videos are generally faster and cut more often. A music video is usually only 3-4 minutes long this will change the rate of editing.

One thing we considered, when planning was the use of lip syncing, this was something which we wanted to include but had issues on how we could get it to sync.  We wanted our story to be half narrative and half visual, and we needed the lip-syncing for the visual element, as we felt that this would allow the audience to take the video more seriously.

The mise-en-scene was successful as we created the right look for that genre, our genre is/was rap/hip-hop, and this genre has a lot of conventions which are easily recognisable. So we feel that our music video follows the key conventions of a music video, for our genre.  This allows the viewer to gain a quicker and easier understanding of the video, and can easily relate it to the genre.

The props that we used in our music video reflects the songs lyrics, in the song it says,  “Put me in the dog house as long as you want”  for  this we used a dog kennel/house, this adds both help visually as well as we feel it adds humour to the video. Humour  is used in some rap/hip-hop videos. Eminem was an influence for the humour as in a few of his music video’s such as ‘Just lose it’ and ‘We made you’ they both feature a comical aspect, but at the same time allowing the audience to understand the song as well as the video.

 

Our target audience was for people aged between 16-24, we felt that this was a suitable age group as we feel this is the average ages for people to listen to rap/hip-hop. We also felt that the age of our audience would make it easier for us to use the conventions of that genre as they are most likely to recognise them.

We believe that we have met the conventions, from the camera angles we use to the clothing which he is wearing, we tried to follow the conventions when it came to the camera angles used and the length of the shots, this all helps in the target audience understanding the music video and the genre it is trying to reflect.

Evaluation 2- how effective is the combination of your product and ancillary tasks

Evaluation 3 - What have you learnt from audience feedback

Evaluation activity 4 - How did you use media technology’s in the construction, research, planning and evaluation stages.

We used different media technologies when filming, planning and researching, for our music video. For planning and research we used the internet and sites like YouTube to research different types of Rap videos, as well as research what song we wanted to use. At first we had a selection of songs which we then went online a studied there videos for the song if there was one.

  When we were researching we watched videos by artists such as Eminem and Example, this helped us in preparing what is needed to create a suitable video. We used ITunes to download the song, as well as listen to the music.  We also used The IPhone as a camera to take pictures for our location and setting, this allowed us to use Google Maps to get a bird’s eye view of the location as well as location ideas.  

When constructing our video we used software pinnacle, to edit and finish our video. The use of media technologies contributed a lot when we were researching and planning the video.  A key resource throughout the different stages was YouTube, YouTube helped us research peoples own music videos as well as music videos by our artist. We also used YouTube when we were trying to work out which shots to use and how.

Audience Feedback - Questionnaire

Audience feedback Questionnaire

1)      Did you enjoy the music video?

2)      Do you think it reflects the song?

3)      What do you think worked well and what didn’t?

4)      Would you watch the music video again?

5)      What would you change about the music video if you could?

6)      Do you think it was/is a good song choice?

7)      Do you feel like we used the correct conventions?

8)      What age/type of people do you feel this song/video is aimed at?