• In our initial ideas our first Song Choice Idea was a song by Lily Allen, We originally chose this song due to the effectiveness and power of the words she uses. At this point we had no Initial ideas for the story board.
• We Spent a lesson discussing what possible songs we could have and the pro’s/cons of the song choice. We came to the conclusion that Lily Allen was not the right artist for us due to the song being popular and well known, this gave us the risk of the video being compared to the original and this was most likely to affect the overall feel of the video. We then came up with the artist “Example”. We came up with this artist as he uses words in a powerful way like Lilly Allen. “Example” is also less well known.
• In our next lesson we discussed What “Example” song we wanted to use. We went through his latest album “Won’t Go Quietly” And decided on the song of “millionaires”. This Song Has Strong powerful words, and at Current this song is not well known and does not have a music video to accompany it. This gives us the advantage as there is not a video for our song to be compared to.
• We then did some background research on the artist “Example” Found out key information on him, Name, Age etc. This was helpful in allowing us to create an ideal character for our video.
• We then started to storyboard, in our initial ideas we were going to just have one story scene going on. We then decided it would be better if we could get two story scenes into our video. By this we mean a separate scene where the Character is for example, walking down the street, and then another one of him acting out a drunk in the bar etc. We decided this would be better as it allowed the viewer to follow a story.
• We then wrote to MOS (Ministry Of Sound), Asking for Permission to use the song. (At Current we have not had a reply from them) So we are going to carry on using this song choice unless we get a reply from them stating we do not have permission to us their song in our video.
• We are currently Deciding/Discussing how we are going to overcome certain problems such as lip syncing and the possible negative effects that could occur due to poor lip syncing. We are also discussing how and where we will shoot and who we will need etc. We are also discussing how we will be able to get everyone to the location etc.
• We have also looked into audience and target audience trying to find out whether our initial target audience fits in with the genre and our song choice. To do this we researched the artist and the type of clothing he wears as well as the type of person he is. From the information we gathered from this we can see and understand that our audience is what we assumed it to be and we have been correct in the working out of character style.
• We Created Blogs on Our Inspirations/Influences For the music Video, We also created a blog on the promotion of our video and what way we would do it and how it would work.
• We then created a questionnaire, and discussed what the questions should be and what we could learn from the answers and how we could use the answers to make the music video better.
• We then designed a shooting schedule and decided who we would need and what we were going to shoot on that day etc. We then discussed costume ideas and created a blog for our ideas of costume and what we would need and what would look best.
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