As there is not already a music video for the music piece which we are doing it has not been advertised, I was going to have a look into how we would advertise it so our intended target market would see it. Through our groups independent research we noticed that music and music videos are not advertised on T.V but on other sources such as Facebook, MySpace, Twitter, magazines, and word of mouth. We also noticed that it was not actually the video that is advertised but the song itself and the video just follows. In the magazines it was not the new songs that were advertised but the release of the artist’s latest album or single. Depending what the intended target market for the song was, would decide on what magazine it would go into. Artists are ‘followed’ on twitter and if they release a new song they would post it and people would follow the post and obviously the more people that follow it the more popular the song will get. Another way is through Facebook where artists would post a status about their new song or new music video and people would ‘like’ the status and again the more people that like it the more popular the video/song is. Facebook also has small adverts in the corners which sometimes advertise and promote artists.
As our target market is people aged 15 to 30 we feel the best place to advertise our video and promote the song would be through Facebook, Twitter and through magazines. We would have to advertise it on the artist’s profiles and in the right magazines for the correct target market to see it. As most of our target market would watch music channels anyway it would be easy for them to accidently watch it without realising what song it was, if they liked it they would talk about it to their friends and the video would be watched by many. If people rely liked it they would type it in on YouTube and watch it via YouTube and the video would get lots and lots of hits.
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