From the start which we included in our initial ideas we wanted to choose a slow upbeat song in which we could hear the lyrics loud and clear. We choose ‘example - millionaire’ because it fit the exact criteria of the ideas we had, as we wanted to follow the lyrics of the song and act out some of the lines in the song.
The video is based around a main scene which is on a long quite road. We had the idea that someone would act as ‘example’ and would be filmed dancing through the street as more and more people would gather behind him the further we got to the end of the song and road. Meanwhile it would cut to separate scenes depending on what the lyrics say. E.g. ‘but i was out getting plastered’ we are going to cut to a scene of example on the floor with cans of beer/vodka and being sick to show him getting plastered. We found out by looking at over similar videos such as Eminem – just loose it, that there needs to be a main scene to always cut back to after following the lyrics of the song, this seems to hold the video together without making it look random. We felt it would be to dull and boring just having ‘example’ dance through the street this is why we decided to have more and more people start to follow him, this makes it more interesting to watch as it is not something you would see every day and if done well, the people in the background would be all kinds of people such as: clowns, Goths, emo’s, chavs, office workers and more.
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